Canvs
Source: martechseries

Remember the days when Spock used to display his coldness and logic to solve problems. Well, but in today’s world, emotions play a major role in everything. Canvs lets us look at those emotions, analyze them and bring the best out of every person/organization.

Canvs is the industry standard in emotion measurement. A lot of major organizations like Netflix, etc depend on Canvs for emotional analysis to improve the business impact.

They’re also an official Facebook Media Solutions partner, and Nielsen Social’s sole provider of qualitative insights.

It is based on the idea that every person’s voice counts and everyone deserves some empathy.

DR. Sam K. Hui Ph.D. and chief data scientist says, “Our advanced emotion measurement platform empowers the biggest names in media and entertainment to understand and predict behavior based on how people react to their content across social media.”

In 2017, It was named to the ARF A-List Innovators List, a group of innovative startups handpicked by industry research executives.
They offer seven different products
  • TV
  • SURVEYS
  • WATCH
  • CAMPAIGNS
  • MOVIES
  • PUBLISHERS
  • APIS

Canvs TV

It is employed by popular TV networks such as HBO, NBC, etc. It provides a scale of the reaction of the audience to a particular show or a trailer.

Canvs Surveys

Asking better questions is more like quality researchers possess. But due to time and budgetary constraints, automating such complex questions would be tough. Their Surveys make this easier by assisting the researcher and helping them focus on asking the right questions.

Canvs Watch

It is the world’s only emotion measurement solution that can tell you about every Facebook Watch show ever run. It answers important questions like how viewers feel about what they’re watching.

Canvs Campaigns

It can improve your performance from start to execution and completion.

Sarah Power, Assembly says, “We have always had a high-level strategy and understanding of what consumers are thinking and their motivations and needs, but we’ve had a hard time connecting those needs to media execution. This has been that missing link.”

Canvs Movies

It provides a better insight into how the movie is running.

Canvs Publishers

To make it as a writer or a creator is really tough with the intense competition these days. It provides a better understanding of the people to the creators.

APIs

They help us integrate all of their solutions to our business applications

You can find out more about them here: Canvs.

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