Bigo Live- logo
Source: YouTube

Bigo Live Broadcasting is a leading live-streaming app which was launched in March 2016. Developed by the Singapore based ‘BIGO TECHNOLOGY PTE LTD’, this app allows users to stream themselves live and interact with millions of other users.

The application is free to download and is available on both- iOS and Android. However, it does contain a few in-app purchases. Bigo Live is very beneficial for a performer. It is a platform to showcase skills and make some quick money. Apart from live-streaming it also has multimedia messaging features. Users can watch live broadcasts and podcasts 24/7.

With a global registered user base of about 200 million, money and fame are the main reasons for it’s success. It is one of the most successful app in Southeast Asia, Asia, South American countries, Middle East, Russia and many more. Though it is a mix-match of applications like Snapchat, Periscope and Meerkat, Bigo Live has it’s own personal touch.

Professional gamers use the platform to live-stream their gaming session and earn money through it. Similarly, viewers get to learn about gaming techniques, latest games or simply get a chance to make friends. The company’s latest addition is VLOG, a video recording feature on the app.

The application allows multiple users to go live together, audio chat, hold a party or play games online. It is also possible to find people in your locality through the ‘people nearby’ feature.

Can we earn money on Bigo Live?

Bigo LIVE for PC
Source: windows10freeapps

In simple words, yes. One can earn money on Bigo Live but it’s not an easy process.

  • It is important for a broadcaster to have a large following to earn money.
  • The first step is to display your talents and provide your followers with good content. Some users sing, dance, cook, stream games, give life advice, live-stream their makeup routine, etc.
  • Viewers might send virtual gifts and coins to broadcasters if they like their videos.
  • These coins and gifts are stored in the ‘gifts and coins’ tab and are transformed into ‘beans’.
  • Subsequently, that tab will provide you with options – send them to others or covert these to money.
  • It is compulsory to have at least 6700 beans in a broadcaster’s account to convert it to real money.
  • The live streamer can then transfer the money to their bank.

Users can buy bean packages priced from $0.99 to $89.99 to top or splurge on their favourite broadcasters. More followers means more targets. A Chennai (India) based broadcaster ‘Dimple D’souza’ earns a six figure salary simply by live-streaming. Many people give up their actual jobs to devote their entire time to Bigo Live.

Is it safe for children?

Bigo Live is rated for teens 17 years and above. The users range from college students to people in their 20’s and 30’s. However, there are quite a few ‘creepy old men’ out there too. Broadcasters sing, dance, bake, do DIY activities, stream video game sessions and chat about anything & everything. Some broadcasts might include violence, foul language or nudity. Every user’s profile includes details like their name, gender, age and location.

Undoubtedly, the app does have a few drawbacks and is NOT safe for kids. If children under 17 or 18 years of age have access to the app, parents should keep a regular check on the broadcasts viewed by their kids. Although, for live-streaming the user has to be 18 years and above.

The Dark Side of Bigo Live

Bigo Live Boadcasting Live-stream
Source: Reuter’s.com

Mainly because of the objective of earning money, some broadcasts turn provocative and risqué. Some broadcasts show girls lying or sitting on their beds in inappropriate positions, displaying cleavage or sorts of nudity and reading out questions about their personal life or comments like ‘sexy’, ‘call me’ seductively.

Viewers spend a large amount of money on these videos, further encouraging young girls to continue this sort of behaviour. The presence of bullies and stalkers is common on all social media platforms and Bigo Live is not an exception. This could cause feelings of insecurity, helplessness, depression.

Every application has its own drawbacks as well as positive features. Bigo Live is breaking boundaries everyday. It is a preferred application for live streaming and if used with good intentions, is quite beneficial.

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