Facebook, the biggest social media giant was planning on creating the LOL App, a meme hub for teens. On Thursday, Facebook revealed it’s plan to halt the development of the app. The company will no longer be releasing a meme based app.
Facebook was going to release this app, their main target being teenagers. The attempt was a smart one as the young generation’s obsession for memes is undying. This would allow Facebook to compete with Snapchat as well. The social media giant has already added a Snapchat-like “Story” feature to Facebook as well.
Keeping the LOL App aside, the company also said that it is focusing more on a messaging app for kids under the age of 13 years old. It will be called Messenger Kids.
Messenger Kids had already been released in December 2017. It provides children a way to chat with friends and family through the app. However, child advocates questioned the app. According to them, it could lead to depression, unhealthy sleep habits and cited other harmful psychological aspects. The groups, that also include the Campaign for a Commercial-Free Childhood, have requested Facebook multiple times to shut the app down. But, according to the company, the app is safe.
Facebook is also restructuring a “youth team” of more than 100 employees who will work on products and features for children and teens, Recode reported.
“The youth team has restructured in order to match top business priorities, including increasing our investment in Messenger Kids,” a Facebook spokeswoman mentioned in a statement.