Mark Zuckerberg, CEO of Facebook Inc. revealed his plan to integrate WhatsApp, Instagram and Facebook Messenger. He plans on combining WhatsApp, Instagram and Facebook Messenger to create a more wholesome chatroom platform.
The apps will be incorporating end-to-end encryption, by which messages cannot be viewed apart from the parties engaged in the conversation. All three apps will still continue to function as autonomous apps. The only difference would be that a person would be able to send a message from Messenger to another person who is only on WhatsApp.
The company is still in the preperatory stages of the plan. It hopes to complete it by the end of 2019 or in early 2020.
Facebook mentioned how it wanted to “build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”
By combining the apps’ infrastructures, Zuckerberg hopes to keep Facebook’s usage at peak. This is also to lure users away from rivals messengers like that of Google and Apple. This will help the company enhance advertising and earn greater revenue.