Netflix testing low-cost subscription plan for mobile users in India

Netflix subscripition plan
Image Source:hindustantimes

In an order to grow its audience in India, Netflix is trialing cheaper subscriptions that allow access to its streaming video service only on mobile devices, reports The Economic Times. The plan, which costs Rs. 250 a month, comes at half the price of Netflix’ cheapest standard plan for users in the country.

With its mobile-only plan, Netflix will allow users to access standard definition (SD) video content on a mobile or tablet, media reports claimed. However, this will remain separate from the current subscription plans that Netflix offers to its almost 5 million subscribers in India.

After China, India recorded the maximum numbers in terms of absolute downloads, App Annie’s State of Mobile 2019 report stated. In fact, an average Indian user is said to be using at least 35 apps on a monthly basis, and spending most on video-streaming, with Netflix being the most-downloaded paid app. With this new subscription plan, Netflix is targeting the ever increasing mobile customers in India.

Even with the new Rs 250 a month subscription plan, Netflix is still considerably more expensive video streaming platform than its competitors in India. For example, Amazon Prime Video is available at Rs. 129 per month or Rs. 999 per year. Hotstar, another video streaming platform is available starting Rs 199 per month. But it seems that the company will gain more subscribers to count with the new plan.

The move could also guide Netflix‘ strategy for other developing markets across the globe in the company’s plan for world domination.

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