A first-run copy of the Nintendo Entertainment System Super Mario Bros, was sold in a private transaction earlier this month for $100,150. According to the people involved in the deal, it is the first six-figure transaction for a single collectible game.
The game was also called “Mamma Mia!”, a rare copy of the oroginal Super Mario Bros game.
According to Heritage Auctions, the game was sold for a record-breaking price of $100,150. The copy was also “sticker sealed,” which means that it was one of only a handful of copies released as part of a test market launch for the NES. It is now probably the only known “sticker sealed” copy of the game in existence.
This sale leaps over the sale of a Super Mario Bros copy sold in 2017 for $30,000. The difference is only the presence of a small sticker. Instead of being shrinkwrapped in plastic, Only the top flap of the boxes containing the first set of NES games produced in America were sealed. It used a black foil sticker with the Nintendo logo on it. These “testers” were sold for a very short period of time before the NES’ national rollout. Meanwhile, Nintendo was still test-marketing the game in New York and also Los Angeles in 1985 and 1986.
The game is owned collectively by three buyers. One of them is Jim Halperin, the founder and co-chairman of the collectibles auction company Heritage Auctions. The others are coin dealer and game collector Rich Lecce, and video game store owner Zac Gieg.